Immersive Van Gogh Experience in NYC: All The Tips to Go!

The Immersive Van Gogh Experience in NYC is a really cool & breathtaking event to enjoy this Summer! A 75,000 square foot (huge!) waterfront space on the Lower East Side with an extremely captivating and world-class animation! A jaw-dropping experience to get immersed into Van Gogh’s art! All the info and tips below.

It was created/composed by the same artists as Emily in Paris: Massimiliano Siccardi and Luca Longobardi, both pioneers/authors of the immersive exhibit movement in Europe. This wonderful exhibit has joined forces with Emmy Award-winning and Tony Award-nominated designer David Korins, known for his set design of countless Broadway hits including Hamilton and Dear Evan Hansen.

“Immersive Van Gogh was created by the world-renowned master of digital art, Italy’s Massimiliano Siccardi, who for 30 years has been pioneering immersive exhibitions in Europe. His magnificent installations have been seen by over 2 million visitors in Paris.”

Tip: You can make this a FULL EXPERIENCE by not only enjoying the awesome exhibit but also by experiencing more of what NYC has to offer afterwards! When you exit the place you’ll be amazed by the fabulous views of the East River and the stunning Manhattan & Brooklyn Bridges! From there you can walk a bit right next to the river enjoying the city lights (if you go in the evening/night). Then head to one of the nearby restaurants on the Lower East Side and feel the “old NYC” vibe! It’s a wonderful experience! More below!

Covid-19: face masks are required for all staff and guests at the exhibit! Social distancing is encouraged. The place is regularly cleaned throughout the day. You’ll find hand sanitizing stations throughout the exhibit too.


When is the Immersive Van Gogh Experience in NYC?

Until Sep. 6, 2021.

More info about the exhibit here.


Immersive Van Gogh Experience Hours

Open every day!

  • Monday to Thursday: 10am to 10pm.
  • Friday & Saturday: 9am to 11pm.
  • Sunday: 9am to 10pm.
Best Time to Go:

I think it’s great going close to Sunset so that when you get out, you enjoy the stunning views of the East River, and the Brooklyn skyline right in front of you! So awesome with the bridges (Brooklyn & Manhattan bridge) with all the lights on! You can then eat dinner at a restaurant nearby enjoying more of the neighborhood. It’s really a very cool experience all around!

The place is huge so it doesn’t feel extremely crowded but if you’re looking for a more quiet time to go, then it’s probably best to go during a weekday in the morning or early afternoon.


More About the Place

Immersive Van Gogh Exhibit NYC
Photo credit: Nina Westervelt

There’s a huge lobby with a bar and a big gift shop. Keep in mind that the bar there is pricey. A Diet-Coke costs $5! No outside food and beverage is allowed so make sure to drink something and eat a snack before you go.

Once you enter, you’ll find 3 rooms with a fully 360-degree experience. I’d recommend exploring all the rooms because there are different sculptures and mirrors that reflect the video showing on the walls and the ground! I’d definitely recommend the last room which is the biggest one.

The “video show” repeats after about 40 minutes. You can stay as long as you want and watch it more than once. It’s the same show in all the 3 rooms! It’s cool exploring the show from different angles.

It’s a chill atmosphere. You’ll see people sitting on the floor and there are a few chairs as well. The music is great letting you get immersed into Van Gogh’s art throughout the show. Just keep in mind that it’s not a narrated show but more to appreciate the art and getting immersed into the different paintings adapted into these outstanding animations.

You can download the Lighthouse Immersive app available for free on iOS and Android to access exclusive content: explorations of individual paintings, augmented reality engagements, cultural editorials and behind-the-scenes interviews.

Tip: go in comfy clothes!


How to Get Tickets

Immersive Van Gogh Exhibit NYC
Photo credit: Nina Westervelt

You can purchase your tickets online here.

Tickets are a bit pricey…

Ticket Prices: 
  • $39.99 Off-Peak. Off-Peak is generally Monday through Friday mornings and early afternoon. Child: $29.99.
  • $54.99 Peak. Peak is generally evenings and all-day Saturday & Sundays. Child: $34.99.
  • $69.99 Prime. Child: $39.99.

The last entry is 40 mins prior to close time.


Where is the Immersive Van Gogh Experience?

Pier 36 | Lower East Side: 299 South St. Right next to the East River / FDR & Clinton St.


How to Get There

By subway: Take the F train to East Broadway Station (& a 10′ walk). Or J/Z to Bowery Station (& a 20′ walk).

By bus: M22 to Madison St/Montgomery St.

By car: Free parking on premises by presenting your ticket.

You can also grab a Citi Bike!


Restaurants to Eat Nearby

Located a few blocks away. It’s much nicer to go in the evening or at night! All of them have tables outside making the experience even better!

You can explore the restaurants & bars located at:

  • Ludlow & Canal Sts.
  • Orchard & Canal Sts.
  • Orchard & Division Sts.
  • East Broadway & Essex St.

Some restaurants & bars you can try:

Hope you enjoy this Immersive and unique Van Gogh exhibit in NYC!



Hi there :) I'm Jess and I came to NYC to pursue my dream and I feel I'm living it every day. New York is magical and you have to be open to everything because you never know who is sitting next to you on the subway or behind you in the line of the supermarket. I decided to create this blog about NYC because I realized how many powerful tips would have helped me if I knew them before coming to the city from someone who was living in NY! So I thought that it would be awesome to share with you some tips about New York from a New Yorker. I'm going to keep updating this blog so stay tuned :)